The new Custom Notification Sound lets users set different tones for different friends.
This feature sets Snaps on your story to expire after one hour or up to one week. On Oct 20, Snap announced new features for its premium subscription service, Snapchat+, including Custom Story Expiration. The Snapchat+ subscription service, with exclusive, experimental and pre-release features, reached more than 1.5 million paying subscribers in the third quarter and is now offered in 170 plus countries. Moreover, Snapchat+ premium subscription service has gathered initial success, which is expected to have aided top-line growth. The Zacks Consensus Estimate for fourth-quarter global DAUs is currently pegged at 376 million, indicating growth of 17.9% from the year-ago quarter level. DAUs at the end of the third quarter were 363 million, up 18.6% year over year. In the third quarter, Snapchat’s subscriber growth, reflected by DAUs, increased 57 million on a year-over-year basis.
The growing adoption of Snapchat among the Gen Z (13-24 years) population is expected to have driven Daily Active Users (DAUs), thus expanding the company’s advertiser base. Snap has been benefiting from a spike in the usage of Snapchat.
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